Following a successful fourth year of Local Flavours, the team behind the effort to get local food and drink on the shelves and menus of buyers from cross the UK are launching a new initiative, to get consumers thinking about where food and drink comes from.
Educating consumers on the benefits of buying locally produced food and drink is high on the agenda. Traceability and food security is very much part of that. Keeping spend in the local economy will benefit producers and the wider business community.
Launching in November at South Norfolk Council’s office, Local Flavours “Delivered to You” is a deliver to your desk service aimed at councils and larger businesses or clusters of businesses in the Eastern region. Aimed at employees of large organisations, this unique service will give producers many opportunities to reach potential consumers who may for one reason or another not have considered seeking out local produce or may not have had the time to do so (never leave their desk at lunchtime).
How it works
1. On a set day each month a product catalogue will be available to circulate to staff. Either via an intranet, internal email or printed and placed on desks. This will contain a selection of delicious food, drink and other products available to order. This list will change each time to incorporate seasonal produce and at times we will surprise staff with samples and recipes to help with choices.
2. Staff will be given a week to browse the list, show friends and family and complete an order form. They will then submit it to a internal representative from the business with payment by cash or cheque.
3. A week later the produce will be delivered to the business and available to collect from a specified area during specific hours. Once up and running we will be launching a monthly market stall at the business where you will be able to collect your orders as well as sample new products.